Monthly Archives: April 2011

Graduate Student Recognized with Teaching Award

Beth Yeager

Beth Yeager, Ph.D. student in agricultural economics, received the 2011 Richard Elmore Brown Outstanding College of Agriculture Graduate Student Teaching Award on April 19, 2011 in the Flint Hills Room at the KSU Student Union.

Yeager was recognized for her work as an instructor for AGEC 515:  Food and Agribusiness Marketing during the Spring 2011 semester.  In addition, she has served as a graduate teaching assistant for AGEC 525, a grader for AGEC 710, and a substitute teacher in AGEC 500, AGEC 525, AGEC 598 and AGEC 823.

Along with her recognition, Yeager received a cash award of $500.

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Graduate Student Featured on Market Journal TV Program

Kristen Schulte, master’s student in agricultural economics, spoke with Doug Jose, host of Market Journal, about financial farm management on Friday, Apr. 15, in Lincoln, Neb. Market Journal is a television program produced for agricultural producers by the University of Nebraska-Lincoln Extension.

Schulte says producer peer groups of 8 to 10 operators is an effective method to benchmark the financial position of the farm and monitor its progress. To watch the full interview, visit http://marketjournal.unl.edu/april15 and scroll down to find Schulte’s interview.

NAMA Team Takes 3rd at National Competition

By Nellie Hill
From the K-State Collegian

After a year of preparation and practice, the final placing of the National Agri-Marketing Association Student Marketing Competition was announced to a packed hall on April 15.

This year, the annual Agri-Marketing Conference, hosted by NAMA professionals, was held April 13-15 in Kansas City, Mo. The K-State NAMA team placed 3rd overall in the competition of the 30 top agricultural universities in the country, including Ohio State University and Texas A&M, both of which K-State placed ahead of in the final round.

For the competition, each team develops an agricultural product and creates a marketing plan that establishes clear need, target market, financials, public relations, as well as monitoring and measurement of product success. This is presented in a written executive summary and a formal presentation to judges at the conference.

K-State’s product this year was VitaGold, a power supplement for bees that halts Colony Collapse Disorder. Each year, 32 percent of the United States bee population dies due to CCD, costing the agricultural industry $15 billion annually, according to the United States Department of Agriculture.

VitaGold isolates, treats and prevents the disease Nosema in bees, thus ending colony destruction.

After arriving at the Agri-Marketing Conference, universities are split into one of five heats, each of which is composed of six teams. The top two from the round move on to semi-finals to compete against three other teams. To move onto the final round, teams must be in the top two of their semi-final heat. Judges for each round are leaders in agricultural business and communications.

During each round, the team makes a presentation on their marketing plan to the judges with the challenge to establish need, proper market analysis, strategy, action plan, and follow-up monitoring and measurement to product launch.

“This team was successful because of talent, hard work, practice and team chemistry,” said David Lehman, team advisor and marketing instructor. “We had a diverse team of talented students who worked hard to be one of the best agri-marketing teams in the nation.”

Students and professionals alike gain valuable contacts, experience, and skills through involvement in NAMA.

“(NAMA) provides leadership, focus, business relationships and professional improvement,” said Barry E. Nelson, public relations manager for the John Deere Ag Marketing Center.

NAMA at K-State welcome students from all colleges. Laura Nigro, senior in marketing and team member, encourages students to get involved.

“It gives your real life experience building a business plan and working with people from diverse backgrounds. Plus, it’s great for networking,” Nigro said.

“K-State students should get involved in NAMA to learn how to create a marketing plan, apply what they have learned in many different classes to a real-world marketing situation and have a positive experience working as part of a team,” Lehman said. “Also, students have a great opportunity for networking with professional NAMA members to learn about careers and make connections that will help them get internships and jobs after graduation.”

Such a successful year has established a momentum that the team will use to fuel next year’s competition preparation. Lehman has nothing but a positive attitude about the team and its future.

“This is our best placing since winning back-to-back national championships in 2006 and 2007,” Lehman said. “I want us to win the championship again next year.”

Visiting Scholar to Present Seminar on Microfinance

Dr. Kondapi Srinivas, Visiting Scholar in the Department of Agricultural Economics will present a seminar entitled “Microfinance in India” at 4 p.m., Tuesday, Apr. 26, in Waters 342.

Srinivas is a professor and principal scientist of Agricultural Economics at the National Academy of Agricultural Research Management in Rajendranagar, Hyderabad, India. His areas of expertise include rural livelihoods analysis, agricultural finance, microfinance, rural extension, agri-marketing, project evaluation and monitoring, hill farming systems and agribusiness management.

Students Take 3rd Place in NAMA Competition

The K-State NAMA Team won third place in the student marketing competition during the NAMA Agri-Marketing Conference in Kansas City, Mo. Way to go!

Their adviser is David Lehman, instructor of marketing in the College of Business Administration.

NAMA Team Makes Finals

The K-State NAMA Team is competing today in the final round of the student marketing competition during the NAMA Agri-Marketing Conference in Kansas City, Mo. Good luck!

Employees Celebrate 25 Years at K-State

Carla Kay Woodyard

Two employees from the Department of Agricultural Economics are celebrating 25 years of service at Kansas State University.

Carla Kay Woodyard, senior administrative assistant, and Deana Foster, administrative assistant, have each served 25 years as employees at K-State.

Deana Foster

Woodyard and Foster will be honored at a recognition ceremony on Wednesday, Apr. 27, in the K-State Student Union. The program recognizes employees who have reached the milestones 5, 15, 25, 35 and 45 years of service during 2010.

Thank you for your service to K-State Agricultural Economics!

Department Welcomes Visiting Scholar From India

Dr. K. Srinivas

We’re pleased to welcome Dr. K. Srinivas, a visiting scholar from India, for the month of April.

Srinivas is collaborating with Allen Featherstone, professor of agricultural economics. Srinivas’ areas of expertise include rural livelihoods analysis, agricultural finance, microfinance, rural extension, agri-marketing, project evaluation and monitoring, hill farming systems and agribusiness management.

Srinivas is a professor and principal scientist of agricultural economics at the National Academy of Agricultural Research Management in Rajendranagar, Hyderabad, India.

Ag Econ Students Compete on 5th Place Team

Courtesy Photo

Two students from the Department of Agricultural Economics were part of the fifth-place overall team in the 2011 Animal Science and Industry Academic Quadrathlon in Des Moines, Ia., March 13-16.The team competed against 14 other university teams.

Kyla Clawson, senior in animal sciences and industry and agricultural economics, Satanta, Kan., and Kendal Clawson, junior in finance and agricultural economics, Satanta, Kan., were part of the team.

The competition includes four events: laboratory practicum, quiz bowl, oral presentation and written exam. The material in the events covers animal science and industry information, with the oral presentation focusing on related topics currently in the news.

The K-State team also placed fourth in oral presentation and fifth in laboratory practicum. The oral presentation topic was livestock production and climate change.

K-State’s team is sponsored by Fourth and Pomeroy Associates, Inc., of Clay Center, Kan., also known as “Key Feeds.” Joe Ebert, the company’s vice president and general manager is a 1971 graduate in animal sciences and industry, and Joe Brown, company president is a 1959 graduate in feed science and management.

The regional competition followed a local academic quadrathlon in February at K-State, where 12 teams of K-State students competed to move on to the regional competition.

From K-State Research and Extension